If you have a social media page, chances are that you have seen, want, and know that likes are an important part of what you are trying to achieve. You want lots of free likes on posts because this helps to push your posts up in newsfeeds and encourages more chances of visibility. As such, it is important that you make sure that you give people posts that are likely to get their attention and their interests. But, as important as these likes are, so, too, are the followers that come along with it.
Yes, individuals who run a page should strive to get likes on their posts. This, though, should not be the only thing that they strive to achieve. It is also important for a page to get followers as well. Free followers can drive the growth of a page and keep likes coming across time rather than fleetingly. It will also increase the chances of shares and more exposure. While a thousand likes on a post is great, a thousand followers on a page is even better. Therefore, consider promoting your page for likes and the followers that can come with it.